- 'The Cloud' is an overused term and is not necessarily accessible for many key decision makers
- The marketplace is shifting, with new players increasingly jostling with established brands for prime position
- The Cloud offers more opportunities for SMEs to compete with key players
- Products like SAP and Oracle will not go away - they have to learn to co-exist
The Cloud is levelling the playing field for SME software providers, according to panellists at the Business Cloud Summit.
With almost every technology vendor and service provider staking a claim to the Cloud Computing mantle, it can be increasingly difficult for decision makers to work out which horse to back and whose Cloud credentials stand up to close scrutiny. In a lively panel debate, some of the leading Cloud Computing providers were challenged to substantiate their claims.

