Once upon a time the message from Salesforce.com was that it would be a firm that would 'stick to the knitting' and not stray too far from its sales force automation market origins. Other application areas (such as HR or accounting) would be left to others, preferably on the back of the Force.com development platform and thus tying them into the Salesforce.com ecosystem.
Salesforce.com: bursting the CRM bubble
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