Salesforce.com completes Jigsaw puzzle

The software-as-a-service vendor purchased Jigsaw, which provides crowdsourcing-based contact information, in April this year for about $142 million in cash. Jigsaw has built a community with more than 1.2 million members and a database that includes information about 21 million professionals from 4 million firms.

Kevin Ackeroyd, Jigsaw’s general manager, said: "CRM systems are only as good as the information inside them. With Jigsaw for Salesforce CRM, customers can be alerted to changes in contacts through Chatter in real-time."

The tool works by automatically identifying changes to contact information held in the Salesforce CRM database. It then updates and reconciles the records, before publishing any changes to Chatter. Such updates can subsequently be sent to mobile devices such as Apple’s iPad and iPhone and viewed via a web browser.

The SaaS offering has also been given a new user interface and includes two analytics dashboards, which customers can use to monitor the accuracy of data and report on usage. The dashboards enable them to receive real-time status updates on how much data is being managed by Jigsaw as well as visual reports on what levels of information are correct, out-of-date or dead.

It is also possible to set up alerts to notify users when records are flagged as dead in order to ensure they are updated as well as generate Salesforce CRM reports using Jigsaw data to determine whether future sales records are incorrect or incomplete.

Jigsaw for Salesforce CRM is available now and pricing starts at $29 per user per month.