- Cloud companies need to learn from the mistakes of traditional software firms
- Re-invention and extension are the key concepts
- SuccessFactors wants to be a Business Execution Software provider
- Chief executioner Lars Dalgaard sees Business Execution as a major new software category
One of the many mistakes that was made by CRM firm Siebel Systems was its inability – or possibly its unwillingness - to re-invent itself. Look back to the formative years of the CRM market as we know it today and Siebel is a force to reckoned with, the fastest growing software firm in the industry and on track to be a major powerhouse for decades to come. Or so it seemed.


