Zoho put Salesforce.com firmly in its sights this week with the launch of a new campaign called 'Zwitch to Zoho' offering an unlimited CRM subscription for $12 a month.
The programmes offers 6 months of free Zoho CRM licences to users who ditch Salesforce.com and move to Zoho. “Zoho CRM is the other award-winning, on-demand CRM application,” said Rodrigo Vaca, director of marketing at Zoho. “Zwitch lets Salesforce.com customers try Zoho CRM during a hands-on, 15-day free trial period. Zoho will migrate their data for free, so they can try the system as they would be using it. We’ve taken great care to streamline the migration and ensure that users can see for themselves how Zoho CRM provides the robust functionality their businesses demand at prices the current financial situation requires.
Zoho has also integrated its Zoho Mail application and Zoho CRM business application, clearly aimed at taking on Salesforce.com's alliance with Google. “The Zoho Mail Add-on is another result of our mission to integrate Zoho’s business-ready products in a deep and meaningful way,” said Raju Vegesna, Zoho evangelist. “This add-on gives users the kind of contextual integration of information that we can provide as a result of the breadth and depth of our application set. Zoho delivers both collaborative productivity and business applications, so we can enable information to flow seamlessly throughout multiple applications to best serve our users needs.”
A new "Emails" tab in Zoho CRM enables users to send and receive all of their e-mail messages without leaving Zoho CRM, which will include a threaded view of e-mail conversations. Zoho Mail users will also be able to save a contact directly to the Zoho CRM system and compoe and read e-mail from within the Zoho CRM Contacts tab. E-mails will be logged within the respective contacts
"It means that what matters is the information, not what 'product' you use to access it," said Vaca. "The right information follows you, regardless what application you happen to be using at the time. It is possible only because of the tight integration between these two services - something that would be hard to achieve by two separate companies, even when they really really want to work together."
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