Japan is full of Eastern promise for SaaS vendors - as NetSuite has discovered.
NetSuite has launched NetSuite Release J, a version of its on-demand ERP (enterprise resource planning) application tuned for the Japanese market which is fully localised to meet Japanese regulatory, accounting and tax requirements. NetSuite built the new offering in tandem with accounting software
maker Miroku Jyoho Service and transcosmos, a Japanese IT outsourcer.
A September report by research firm IDC predicted Japanese SaaS spending will have a compound annual growth rate of 18.2 percent from 2007 to 2012. Salesforce.com boasts Japan Post as one of its biggest customers, while NetSuite has had a Japanese subsidiary since March 2006.
Existing Japanese NetSuite customers had been either using just the suite's CRM (customer relationship management) functionality, or integrating NetSuite with other accounting applications. NetSuite Japanese customers include Premiere Global Services, Sinsouki, Sensirion and Columbia Music Entertainment, a nearly 100-year-old Japanese music company.
Columbia recently went live on NetSuite Release J for managing its online business operations and to provide the backbone for Columbia Music Entertainment's newly launched "On-Demand CD" Web store, where visitors can make their own CDs directly from the site.
Nearly 200 Columbia Music Entertainment employees in Japan are using NetSuite for Ecommerce, as well as ERP / financials and CRM, including automating sales processes, marketing functions, and customer support. Columbia chose NetSuite for its low cost and ability to get up and running quickly, combined with its advanced capabilities in running customer analysis and managing sales operations via a single, CRM / ERP / Ecommerce system. NetSuite is helping Columbia more effectively sell services in audio / video soft production, promotion, sales and in the management of music artists.
"We're very excited about how NetSuite supports our business from end-to-end, from enabling our new 'on-demand CD' website, a built-to-order service in which the customer creates their own CD, to the back-office processes of fulfilling those orders," said Mr. Hiroshi Furukawa, General Manager of Japan Sales, Marketing & Administration, Columbia Music Entertainment, Inc. "With NetSuite's business intelligence capabilities, we can now quickly figure out the ever-changing demands of our consumers. We also found NetSuite's lower cost of ownership, compared to competing on-premise software, very attractive for a new business venture like ours."
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