Halfords is implementing Salesforce.com’s CRM platform to manage relationships between insurance companies and customers in a bid to speed up insurance claims against lost or stolen bikes being processed quicker and more smoothly.
The company has used Salesforce
CRM and the Force.com platform, together with partner Synchosoft.com’s
workflow optimisation application, to deploy the system and other
systems that support the government’s Cycle2Work (C2W) initiative which offers substantial tax breaks for employees who are provided with
bicycles and cycling safety equipment by their employer to cycle to
work.
Halfords is using Salesforce CRM to record new clients, customer communication and order details and manage order escalation and
fulfilment. Synchosoft.com provides cloud-based workflow management,
which aims to optimise the operational process, The company says it is now
able to control its operational activity, giving it greater insight
into its interaction with customers which results in the Insurance
Replacement process being quicker and more cost effective than the
previous system.
Charles Ashwell, B2B development manager at
Halfords, said: “We have an extremely efficient system thanks to the
two S’s as I call them (salesforce.com and Synchosoft.com). We’ve done
this by automating a lot of the manual administrative effort, reducing
paper-based activities, automating escalation and communication and
automatically reporting on violations and bottle necks. Salesforce.com and its partner Synchosoft.com have transformed our business model, we do much more with less effort and we do it better.”
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