IBM has long been one of the main providers of technology for the Wlmbledon tennis championship, but this year it’s turning to Cloud Computing to enhance the user experience for fans.
IBM and the All England Club recently launched an all-new interactive digital experience for tennis fans, featuring an enhanced Wimbledon Website powered by IBM Cloud tech to help fans better track the Wimbledon 2012 results – up to and including Andy Murray’s forthcoming victory…(NB: at time of writing, this remains a possibility...)
Built on IBM's SmartCloud infrastructure to meet surges in demand, the Website integrates a new online broadcast channel, Live @ Wimbledon alongside the interactive analytics-enabled IBM SlamTracker scoreboard, providing a one-stop shop for fans wanting to interact with The Championships.
"This year a completely new website takes the understanding and insight into the Wimbledon Championships to a whole new level," said Alan Flack, IBM's programme executive for Wimbledon."Using the power of Cloud Computing each individual data point is integrated instantaneously to deliver a powerful experience for fans, players, coaches and officials alike."
The redesigned Wimbledon site – which expects around 16 million unique visitors - enables sports fans on the go to follow each serve and volley on their smartphone or other mobile device and delivers live TV and radio broadcasts along with an interactive IBM SlamTracker scoreboard.
Mick Desmond, commercial director at the All England Club, home of The Championships, explained: "Visitors can follow the progress of their favorite players, view live match play clips of the day s action, and access scores and results delivered in real time. We expect this increasingly engaging and personalized online experience to appeal to fans in ever greater numbers."
IBM’s SmartCloud also underpinned coverage of the 112th US Open Gold Championship in the US via the United States Golf Association’s US Open app for iOS and Android devices which was