Delivering services through a private Cloud has enabled retail marketing specialist Bezier to transform its business and give customers the fast response they crave.
Bezier’s customer roster reads like a Who’s Who of consumer giants, with the likes of Boots, Coca Cola, Disney, Honda on board. They rely on Bezier for a host of different marketing requirements, from designing creative marketing campaigns to managing the procurement and location of point of sale materials. Brand campaigns run on tight deadlines, so Bezier needs fast reactions to keep customers happy.
With multiple offices across the UK, each running their own separate IT systems and a long list of suppliers, Bezier had found it increasingly hard to manage its technology infrastructure effectively and react with the speed it needed.
By standardising on Star’s Cloud computing platform, Bezier has been able to centralise and consolidate its IT provision and improve communications between its offices. Andy Bryan, head of change delivery at Bezier says:
Consolidating its legacy set-up, backed by Star’s Cloud platform and networking skills, means Bezier can deliver large amounts of data between its offices, with graphics files of 60Gb delivered in seconds. It’s too early to quantify all the cost savings, but the company has been able to slash hands-on administration costs by 60%. Bryan says:
With less time eaten up by administration, IT staff have more time to devote to other key tasks. Rationalising the number of suppliers it deals with has also reduced the management burden. Says Bryan:
Bezier has transformed itself from a traditional media company into a digital agency and in the process become a software-as-a-service provider provider to its customers. Bezier can now deliver its own marketing software to solve customers’ complex marketing requirements through the launch of Bezier Connect. This is a series of modules covering areas such as campaign management and digital asset management, which customers can access as a service.
