The days of so-called 'Cloud-washing' are coming to an end as users wake up to the realities of Cloud Computing and make their own informed decsions about the pace of adoption that suits them.
'Cloud-washing' from vendors that urged an immediate dive into every area of the Cloud at once no longer flies, according to Gartner's 2012 Cloud Computing Hype Cycle.

- SaaS is rapidly gaining adoption in enterprises, leading Gartner to forecast more than 50% of enterprises will have some form of SaaS-based application strategy by 2015. Cloud Email is expected to have a 10% adoption rate in enterprises by 2014, down from the 20% Gartner had forecasted in previous Hype Cycles.
- Big Data will deliver transformational benefits to enterprises within 2 to 5 years, and by 2015 will enable enterprises adopting this technology to outperform competitors by 20% in every available financial metric.
- The Cloud BPM (bpmPaaS) market is slated to grow 25% year over year, and 40% of companies doing BPM are already using BPM in the Cloud.
- Master Data Management (MDM) Solutions in the Cloud s getting additional interest from Enterprise buyers with dominant vendors including Cognizant, Data Scout, IBM, Informatica, Oracle and Orchestra Networks, are among those with MDM-in-the-Cloud solutions.

- By 2014 the Personal Cloud will have replaced the personal computer as the center of user’s digital lives
- Private Cloud Computing is among the highest interest areas across all Cloud Computing according to Gartner, with 75% of respondents in Gartner polls saying they plan to pursue a strategy in this area by 2014.
- More than 50% of all virtualization workloads are based on the x86 architecture and this is expected to increase to 75% by 2015.

