Marketing
Infor - the third man in the enterprise software market - wants to build a brand and a Marketing Cloud.
Marketo won't automatically make you a better marketer automatically, but it can help address the shortcomings in your marketing and improve performance.
Delivering services through a private Cloud has enabled retail marketing specialist Bezier to transform its business and give customers fast response.
Omniture, the web analytics and marketing optimisation firm, became part of Adobe last year. It's a move that has given the firm additional clout at a time whe...
Omniture CEO Josh James is an unusual beast. At a time when every man woman and PR person in the software game are falling all over themselves to stake a claim ...
Cloud Computing is the way ahead, reckons enterprise marketing management (EMM) firm Unica, which is seeing growth in its on demand business even as its on pr...
Following the release of a new mobile application for SiteCatalyst designed to work on mobile devices running Google Android, Omniture now extending SiteCatalys...
