Anthony Lye
SVP, Oracle CRM
Anthony Lye is the senior vice president of CRM, responsible for the Siebel CRM and CRM On Demand businesses worldwide at Oracle. Previously Mr. Lye was the GVP of CRM Products at Oracle, responsible for Oracle's CRM product strategy in the applications development organization.

Prior to Oracle in 2006, Mr. Lye was the GVP and GM of CRM products at Siebel Systems. Anthony was responsible for Siebel's vertical and horizontal CRM applications. Mr. Lye managed and directed all of Siebel's enterprise application strategy, product marketing and product management.

Prior to Siebel, Mr. Lye spent six years as president and CEO of ePeople, Prior to ePeople, Mr. Lye was the vice president of marketing at Categoric Software in the enterprise event management business, was senior director and general manager at Remedy Corporation for five years for global major accounts, strategic alliances and Remedy's international business operations. Mr. Lye also worked in product marketing at Tivoli Systems and was a management consultant at Arthur Anderson, now Accenture, in the financial services vertical in London and New York.

Mr. Lye holds an honors degree in Engineering from the University of Bath in England.